We strive for a global economy that keeps materials in use, that produces negligible waste and pollution, that predominantly uses renewable consumer materials from replenishable sources and that creates pro-poor jobs in the green economy.
Who are Planet Protectors?
PPs are people and organisations that are taking urgent and effective action to drives more sustainable production and consumption of everyday things, to save our planet and the future of humankind. PPs are pioneers for a new economy that is based on responsible production and consumption and respect of life on land and under water. The envisaged new economy is based on 3 principles: 1) Design out waste & pollution, 2) keep products & materials in use, and 3) regenerate natural systems (Ellen McArthur Foundation, 2018)